Badenoch & Clark Turkey - Jobs Directory

Marketing Director

Description

We are looking to hire the Media Planning and Branding expert to start the operations of our new company in Turkey. We need a Marketing Director with entrepreneurial spirit, hands-on and strong media and marketing foundations to create and develop a brand both on and off line.
 
Who are we?
 
Preminen is a joint venture built up by Admiral Group (one of the top European insurers) to expand insurance Price Comparison businesses internationally. Currently Admiral Group owns five different PC in UK (Confused.com), Spain (Rastreator.com), France (Lelynx.fr), US (Compare.com) and Mexico (Rastreator.mx).
 
 
What will be your work?
 

  • Off-line media buying, determine optimal planning and negotiate entry prices with the media agencies
  • Set up in house on-line media team and optimize customer acquisition.
  • Liaise with Product team to optimize online and offline media investment.
  • Develop the attribution and econometrical models to optimize the investment and achieve the best possible customer acquisition cost.
  • Create and develop our local brand to make it grow as a market leader by developing the right on-off line strategy.
  • Measure and report performance of all marketing campaigns and assess against goals (ROI, KPIs)
  • Help on creating a Team. We are believers on normal people doing extraordinary deliveries, it´s all about the TEAM, the TEAM, the TEAM.
  • Help promote a culture that cares about people, reward, fun, result driven... develop your own.
 
What are we looking for?
 
A Turkish national with experience and the desire of starting a brand with sufficient funding to make it happen.
 
  • Experience buying media offline and online with relevant budgets
  • Experience managing creative agencies
  • Successful experience in launching and driving marketing campaigns to create momentum for a brand’s awareness and customer acquisition
  • English required
  • Previous experience managing people
  • Optimist, engaged and flexible

Date

2018-03-05

Type

Marketing and Media

Contract type

Director

Email

didem.duzarat@badenochandclark.com.tr

The Badenoch & Clark Turkey iPhone application is a premier tool to search for jobs in Turkey, locate branches and get the best career news content on the web!